Story
Created from the need of happiness, from the need of walking out a store without being pissed off for having spent too much. It has all started from a multi-ethnic group in Los Angeles and it became a very interesting trend forward fashion concept for ideas, product development and new thoughts.
T-shirts for $10!
They aren't for those that are already purchasing $10 t-shirts, but for those high end people that, being aware of these hard time in economy and in the planet, they become intelligent, educate and responsible wanting to communicate happiness and positivity as an example for the whole society.
Extra
All graphics are 100% cured and are the most up to date merchandise. From the classic American Vintage looks to the European trend forward street wear. These shirts are inspired by the newest trends from the most recent news. Examples: Elections, Concerts, Gossip, Celebrity News etc.
Who designs them?
Some cool guys and girls with fast pasted work abilities, graduated or students in fashion design. Inventor of Happiness is Mike Scarpellini who graduated from FIDM Los Angeles.
Why produced in Italy?
These tees must be produced with the best quality where everything is fast without a waiting time for production. The factory is based on innovation with an Italian family owned vertical integration.
Oggi vi presento uno dei brands presenti in negozio, per chi non lo conoscesse già! Happiness is a 10€ tee è il brand del momento con le loro idee fresche e veloci, aggiornano continuamente la collezione! Sopra vi ho già raccontato un pò la storia, la filosofia della collezione, la produzione. Principalmente si tratta di una brand di T-shirt sia da uomo che da donna; le grafiche sono sempre in evoluzione da temi vintage a temi di attualità. C'è veramente l'imbarazzo dell scelta!!!
Poi la collezione spazia da borse vintage a felpe e pantaloni in tuta...ma sostanzialmente la collezione è in continua evoluzione!
Di seguito le ultimissime novità appena arrivate in negozio...
Enjoy and be Happy!
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